How its Made
JOYN is a socially-conscious fashion brand producing women’s handbags that are 100-percent handmade.
JOYN bags aren’t mass-produced. People make them.
Real people with names and faces and stories and passions.
Each bag is unique. No factories, no automation, because the more hands that it takes to make the products,
the more jobs we are able to create. We have invented a system of “purposeful inefficiency” that drives every decision of our company.
Raw cotton is processed by hand, spun by hand, then woven by hand.
Wooden blocks are carved by hand and then the design is pressed on to the fabric.
All by hand. We are reviving an ancient traditional art form that is native to India.
At JOYN, we’re all about empowerment.
So we scale our manufacturing by identifying and cultivating local entrepreneurs,
supporting them in starting or growing their own businesses of spinning, weaving,
block printing or stitching, so they can help their own communities rise out of poverty.
Purposeful inefficiency works.
As JOYN becomes a world-class handbag company, we are seeing joy and justice
extended to our community in India, along with a slice of the 1.6 billion dollar global handbag marketplace.